People are different and analysing target groups on the basis of demographics (gender, age and place of residence) does not always give the most accurate results. Inspired Universal McCann uses consumer lifestyle-based analysis for the creation of marketing strategies.
Consumer segmentation based on their life style, consumption and brand preferences allows to find most suitable media channels, timing and language of communication. Smart marketing reaches consumers better and is more attractive for them. We can achieve better sales of your product or service as a result of smart marketing.
If you think there is a marketing challenge in your business, contact us and we will help you find a solution.