Target group analysis
Who buys your products and services today? Who could be buying them tomorrow? What is important to consumers?
What kind of media do your competitors use? How much do they use it? Should you react to this? How?
Creation of a communication strategy
What communication language is the best to speak to consumers in? Which medium is the most efficient in addressing them?
Ekspress or Postimees, Kanal2 or TV3? Is buying a special placement worth it? How high will the price of one contact be? Is affinity positive?
You don’t have time to communicate with all producers? Can you get a better price via an agency than by buying directly? Reboard or PVC?
Who should administer your Facebook account? What are the benefits of retargeting? Can you be found on Google?